CRO Optimization Specialist 2.6 2.6 out of 5 stars New York, NY

• Remote At Tend, we do dental differently.

Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized. Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We're continuing to grow quickly and looking for the best of the best to come join our team.

Location:

Remote

• Northeast US only

Department:

Marketing Reports to:

Director of Demand Generation Employment Type:

Full-time About the

Role:

We're looking for a CRO Optimization Specialist with a strong Conversion Rate Optimization (CRO) background and strong front-end engineering skills to take full technical ownership of our booking flow optimization. This role Growth Engineer role with CRO goes beyond analysis—you'll design, build, and deploy high-impact A/B tests and conversion enhancements directly within our Webflow environment, using JavaScript, HTML, and CSS. You'll function as a self-sufficient growth engineer , leading technical CRO initiatives end-to-end without needing engineering support.

What You'll Do:

Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow. Implement and modify Webflow components to optimize conversion rates without additional engineering support. Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact. Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement. Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior. Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs. Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow's native tools. Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals. Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach.

What You Bring:

3-5+ years of experience in CRO , front-end development, or growth-focused engineering. Strong hands-on experience with Webflow , including making edits, implementing tests, and adjusting UI components. Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support. Expertise in A/B testing tools like Optimizely, Webflow Optimize, or VWO. Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools. Ability to write SQL queries to analyze test results and monitor experiment outcomes. A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices. A data-driven mindset with strong problem-solving skills and attention to detail.

Bonus Points If You:

Have experience working in healthcare, e-commerce, SaaS, or other high-transaction environments. Have familiarity with server-side testing and experimentation platforms. Are skilled in Python or R for deeper data analysis. Have successfully improved booking flow conversion rates in a previous role. Why Join Us? Take full ownership of CRO for the booking flow, directly impacting revenue and business growth. Work in an experimentation-driven environment with a team that values data-driven decision-making. Access to industry-leading tools like Webflow, Google Optimize, Hotjar, Mixpanel, and Segment to power your work. Competitive salary, benefits, and professional growth opportunities. At Tend, we offer a competitive compensation package that includes a strong base salary and an annual bonus based on company and individual performance .

Key Benefits Include:

Medical, Dental, and Vision Coverage through BlueCross BlueShield of Tennessee, with Tend covering up to 80% of premiums 401(k) with Company Match

• up to 4% total (100% match on the first 3%, 50% on the next 2%) HSA with Employer Match
• up to $1,000 depending on coverage level Life, AD&D, and Disability Insurance Employee Assistance Program and Personal Health Advocate
• 100% company-paid Paid Time Off
• up to 15-22 days depending on years of service, plus 7 paid company holidays Dental Wellness Perks
• up to $1,000/year reimbursement for in-studio care, cosmetic and orthodontic discounts #LI-Remote The Tend Difference The highest standard of care, anywhere.

You'll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that's head and shoulders above the average practice. You'll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you. A top-tier clinical team who puts patients first. We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence. Innovate Dentistry. Tend to Others. Grow Together. Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You'll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education. Tend is an Equal Opportunity Employer. Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Please refer to our Privacy Policies linked here.